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💡 Summary :
In the latest episode of the Understanding VC podcast, Shiyan Koh from Hustle Fund sits down with host Rahul to discuss the importance of identifying and understanding big markets for venture-backed businesses. They delve into topics like ensuring a market big enough for a 100X outcome, the art and science of market assessment, and the dynamics between startups and incumbents. Shiyan shares insights into the due diligence process, the importance of understanding customer needs, effective prioritization, and how founders can successfully articulate and execute their vision.
Timestamps:
00:00 - Introduction
01:28 - The Importance of Big Markets
03:18 - Challenges and Insights from Founders
05:07 - Defining a Big Market
09:26 - VC's Process in Evaluating Startups
18:50 - Common Mistakes by Founders
25:15 - Importance of Customer Experience
26:53 - Product and Market Dynamics
27:25 - Creating New Markets
31:28 - Looking for Opportunities
32:04 - Identifying and Solving Problems
35:23 - Articulating Opportunities
37:02 - Execution Strategies for Startups
40:17 - Surprising Success Stories
44:42 - Conclusion and Final Thoughts
🍿 Watch next:
Inside a Pitch Meeting w/ Michael Blakey & Aleks Farseev | PitchMeNot Ep.5:
https://youtu.be/RQOrnR3zJ4Y?si=Jeqe4QFJOcChBMA9
Importance of Managing Startup Finances | Manoj Agarwal:
https://youtu.be/GZu7vYZV-9U?si=TLkjUECUV7V__qbf
🔗 Connect with Shiyan:
🤝 LinkedIn : https://www.linkedin.com/in/shiyankoh/
📍 About Shiyan:
Shiyan Koh is an experienced operator and investor. She is currently a Co-Founder and General Partner at Hustle Fund, a global pre-seed venture fund. Prior to Hustle Fund, she was VP of Business Operations & Corp Dev at NerdWallet (employee #10), growing annual revenue from $1 million to more than $150 million. Before NerdWallet, she was an investor at Institutional Venture Partners and Bridgewater Associates.
🔗 Follow us:
🏠Website : https://understandingvc.com/
🤝🏻LinkedIn : https://www.linkedin.com/company/understanding-vc/?viewAsMember=true
🎧 Spotify : https://open.spotify.com/show/1q7DxW3FEyP7EhH8m0VvAD
🍎 Apple Podcasts: https://podcasts.apple.com/in/podcast/understanding-vc/id1551524895
💌 Connect with Rahul:
🤝🏻 LinkedIn : https://www.linkedin.com/in/rahulthayyalamkandy/
📩 Email : rahul.thayyalamkandy@gmail.com
🐣 Twitter : https://twitter.com/rahul0720?s=21&t=mpd1qGk94D3U-oOAj5vgjA
📍 About:
Understanding VC is a podcast that provides founders with the knowledge and resources they need to understand venture capital. Our goal is to create the best and most comprehensive resource on venture capital on the internet, so that founders can make informed decisions about their businesses and secure the funding they need to succeed.
